Welcome to our April newsletter. April is my favorite month of the year, not only because spring has sprung but also because of two birthdays, mine and Randolph Sterling’s.

Randolph Sterling celebrates its nine year Anniversary on April 22^nd (three days before my birthday, for those of you sending cards and presents). Please indulge me a bit, while I take a quick stroll down memory lane.

The Randolph Sterling story starts as far back as high school for me. I remember riding my bicycle around town with my friend Christopher Wolf, the two of us discussing how much fun it would be to have a business where we helped the businesses around town with their sales and marketing efforts. While Radburn Cleaners and Baskin Robins never actually became our clients, I kept the idea in the back of my mind as I worked through school as a Marketing Management major and into my career, first in market research and later in sales.

Over the years I have had a variety of different managers that I learned from…some what to do and some what not to do. My dad has been an influence on me as well given that he has been in sales for a good part of his work career and was always willing to offer advice. However, it was back at the end of 2001 when I really started to put the wheels in motion for what we all know today as Randolph Sterling (Incorporated April 22, 2003). When I started Randolph Sterling it was a small consulting company that would provide sales management services to growing companies that did not have a sales manager. During my start-up stages, I figured if one of those companies wanted to hire me as a sales manager, I would certainly consider it.

Over the years, we have added services to complement our sales management programs, some of which came along accidentally but at the right time! Our largest area of the business, our outsourced sales services, came about as a result of working with a company that asked us to put together and manage a sales program for them, although they never followed it. One day I met with them and out of frustration said, “You have us come in every week and each time we discuss getting out and finding new business. Each time you tell me you haven’t done anything. Instead of paying us to ask the question, why not pay us to do it for you?” Just like that, they said yes! Our new mission was to then go out and find great salespeople to provide the service!

It has been a fun ride for us so far. Our intention is only to continue to grow and help our clients grow along with us by adding more services to help provide stronger outsourced systems for our clients. This year alone we have expanded to in Boston and LA in addition to our successful Chicago and Raleigh locations, making it even easier to work with clients throughout the country who range across the business spectrum from funded startups building sales teams to established companies looking to give theirs a stronger competitive advantage.

Happy Birthday, Randolph Sterling, Inc.!