Trade Show Services

Our Trade Show Services provide short-term solutions for companies that will be attending trade shows in the near future, or have recently attended a trade show and would like some additional help following up on leads they acquired there while they catch up on other tasks that built up while they were away.

Pre-Trade Show Sales: How often have you gone to a trade show, taken a few minutes to walk the floor while on a break from working your own booth, and noticed that one of your best prospects is also exhibiting? You’d love to talk to them, but now their booth is busy and you will not get the face time you need.Randolph Sterling, Inc. will contact the show attendees and exhibitors that you would like to meet with and speak to them about setting up an appointment to meet with you, either for breakfast before the show opens, during a lunch break, or drinks or dinner after the show closes for the day. Our clients may only have a few people that they want to talk to so we are offering this service on a “per call” basis. Instead of purchasing a block of calling time as in our longer term sales solutions, you can just buy what you need on a project by project basis

Post-Show Follow Up: It has been documented that 80%-90% of all trade show leads do not get followed up on. Randolph Sterling’s professional inside sales team will do the follow up for you and call the people who stopped at your booth and the business cards you collected the week after you return from the show, keeping those relationships fresh and allowing your sales team to build on them. Maybe we are just thanking them for stopping by (and then evaluating their interest). Maybe we are scheduling a follow up meeting or phone call. Regardless, we are continuing the relationship that started at the show, increasing the return on investment for attending the show and separating you from the competition who is not following up! This service is also sold on a per call basis, making it easier for you to stay current on your trade show leads.

Trade Show Booth Sales Preparation: How often do you exhibit at trade shows? Like anything, the more you do it, the better you are at it. However, if some companies only exhibit a few times a year, they may not be in practice. As a result, we have had several companies ask us if we would work with the people who will be working the trade show booth and make sure they are comfortable in that environment. We developed a half day session to assist them in engaging attendees as they are walking past their booth, “moving along” the people who stop by for the “giveaways” but have no real interest in your product or service, and a variety of other tips to help them make the show a success. This session can be held in our Mt. Prospect, IL or Cary, NC locations, at your office, or at the show location, allowing us to work with all of the team members in a group and one on one setting.